Campaign: MCM x PUMA starring Yovanna Ventura
Inspired by the early days of hip-hop, PUMA x MCM come together for a limited edition Collection that champions streetwear essentials.
Offered in cognac, white, and red-blue, MCM brings new texture and standout details to the classic Puma Suede shoe trainer for its 50th Anniversary.
Founded in 1976 in Munich, MCM is a German luxury leather giant stocked in the most high-end retailers and boutiques around the world. Featuring MCM’s iconic ‘Cognac Visetos’ logo print, the PUMA Suede collection is no different. The PUMA Suede x MCM range comes in both cognac and off-white color-ways, with the heritage collection brass plate to let you know that this is no ordinary item.
A spin on PUMA’s most well-known style, this MCM-designed Suede iteration features all the hallmarks of the iconic version, like the famous narrow tooling, lateral PUMA Formstrip and long, clean lines, but features thin laces, gold detailing and the brand’s iconic all-over logo print for an ultra-chic yet edgy look.
Models: Yovanna Ventura, Gabriel Vieria and Vashtie.
Photographed by Raven B. Varona
Makeup by J Patrick Studio
Hair by Anike Rabiu
Produced by Wilhelmina + Studio.